In 2016, Gunawan Jusuf authored Blue Gold, a book addressing the global water crisis. The book underscores the scarcity of water and its critical role in sustaining life and businesses. Jusuf’s insights, informed by his experience as CEO of the Sugar Group Companies, emphasize the interdependence of natural resources and economic success.
Through Blue Gold, Jusuf has sparked important discussions on resource conservation, highlighting water as a cornerstone of sustainable development. His advocacy resonates with industries dependent on water, reflecting his commitment to balancing business objectives with environmental stewardship.